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Laptop, notebook with glasses on top, pencils, hair clips, and a croissant on a white surface

Social media that fills up your appointment book

Strategic social media management for Denver’s med spas, cosmetic clinics, and dental practices. We turn your Instagram and TikTok into a patient acquisition channel - so your content actually drives consultations and bookings.

Your patients are choosing providers on Instagram.

Are they finding you?

Right now, someone in Denver is scrolling Instagram looking for a med spa. They’re watching before-and-after Reels, checking out provider personalities, and reading reviews — all before they ever pick up the phone.

If your social media is inconsistent, outdated, or full of stock graphics — they’re booking with your competitor down the street. Not because they’re better at what they do. Because they look better online.

You didn’t spend years building your practice to lose patients to whoever has better Reels. That’s where we come in.

What We Offer

  • Person sitting outdoors holding a smartphone displaying an Instagram feed.

    Starter Plan

    For practices ready to show up consistently and look professional online.

    12 posts per month (~3 per week)

    Mix of static posts and short-form video Reels

    Monthly content calendar with your approval

    Caption writing, hashtag strategy, and social SEO

    Instagram platform coverage

    Monthly performance recap

  • A woman working on a laptop at a white desk, with a cup of coffee nearby, and a stack of books with art supplies and a plant on the desk.

    Growth Plan

    The complete system for practices serious about turning social media into a patient acquisition channel.

    Everything in Starter, plus:

    20–24 posts per month across Instagram and TikTok

    Short-form video strategy (Reels + TikToks) built around your top services

    Before-and-after content and provider personality videos

    Community and DM management — we respond so you never lose a lead

    Monthly strategy call (30 min) to align content with your goals

    Detailed monthly reporting tied to business metrics

    Trending audio and format strategy to maximize reach

  • Breakfast including scrambled eggs with chives, toasted bread, salad with greens, cucumber rolls, granola with coconut flakes and strawberries, and a breakfast sandwich with egg, bacon, and cheese.

    Paid Ad Management

    Run targeted Instagram and Facebook ads for promotions, events, and new service launches. Integrated with your organic strategy for maximum impact.

What they’re saying

See Our Work

  • A person holding a pink keychain with keys and building tag, about to give it to another person with painted red fingernails, in a soft pink room.

    Content That Converts

    Want a peek at real results? Browse the case studies and see what’s possible for your brand.

  • A person wearing a pink suit has an iPhone with a pink case that says 'LUXURY' in their pocket. The image is promotional, showing a download icon and text that reads 'Scratch Social Stats & Insights Report,' @summus_rehabilitation, January 2025.

    Traffic Building Social

    Standout content starts with telling your story. See how we showcase Summus Rehabiliation’s story and boosted their online engagement, DMs, and sales.

A woman in a yellow floral dress smiling and leaning on a black railing inside an office space.

Hey there!

I’m Lauren.

After 8 years in corporate marketing with brands like Under Canvas, Josh Cellars, and Tripadvisor, I felt a pull to support the passionate small businesses that make a real difference. Small businesses deserve strategic, tailored support—not cookie-cutter plans.

That’s why I created Scratch Social—to help entrepreneurs craft powerful stories that fuel business growth.

Whether you're a one-person powerhouse or scaling up, I’m here to turn social media into your greatest asset—not your biggest headache.