Your patients are choosing providers on Instagram.
Are they finding you?
Right now, someone in Denver is scrolling Instagram looking for a med spa. They’re watching before-and-after Reels, checking out provider personalities, and reading reviews - all before they ever pick up the phone.
If your social media is inconsistent, outdated, or full of stock graphics - they’re booking with your competitor down the street. Not because they’re better at what they do. Because they look better online.
You didn’t spend years building your practice to lose patients to whoever has better Reels. That’s where we come in.
A content strategy built around your highest-margin services — Botox, fillers, facials, veneers, whitening — not generic posts
Before-and-after content, Reels, and TikToks that showcase your work and build trust before a patient ever walks in
DM management that converts inquiries into booked consultations — no more leads slipping through the cracks
Monthly reporting tied to real business metrics — not just likes and follows, but DM inquiries and engagement that leads to revenue
A done-for-you system so you can focus on your patients while your social media works in the background
The Scratch Social Method: content that converts patients
Most practices post and hope. We build a system. Every piece of content we create is tied to a specific goal — whether that’s driving consultations for a new service, filling slow days on your appointment book, or building the kind of provider-personality content that makes patients choose you over the clinic across town.
We understand the aesthetic and dental industry. We know that a single Botox client is worth thousands in lifetime value. We know that before-and-afters drive more bookings than any graphic. And we know that an unanswered DM is a lost patient. That’s why our approach is built around your revenue — not vanity metrics.
What they’re saying
Meet Lauren
With 8 years of corporate marketing experience working with brands like Hidden Valley Ranch and TripAdvisor, Lauren built Scratch Social to give Denver’s best practices the same caliber of social media strategy that big brands take for granted.
She specializes in helping med spas, cosmetic clinics, and dental practices turn their social media into a real growth channel — with content that’s strategic, consistent, and designed to drive patient bookings.
Every client gets Lauren’s hands-on attention. No junior team members learning on your account. No recycled templates. Just a dedicated partner who understands your industry and treats your brand like her own.
From First Call to Fully Managed
Here’s what the first 30 days look like:
Step 1: Discovery Call
We learn your practice inside and out. Your highest-margin services, your ideal patient profile, what makes you different, and where your current social media is falling short.
Step 2: Strategy & Onboarding
We audit your Instagram (and TikTok if applicable), build your content pillars around your services, develop your brand voice, and create your first month’s content calendar. You approve everything before it goes live.
Step 3: Content Creation & Posting
We produce and post your content consistently. All Reels, static posts, stories, and TikToks tailored to your services and patients. Before-and-afters, treatment explainers, provider personality content, trending formats. All handled.
Step 4: Optimize & Grow
Monthly reporting and strategy calls keep us aligned. We track what’s working, double down on high-performing content, and adjust based on real data, not guesswork.
Starter — Professional Consistency
For practices ready to show up consistently and look professional online.
12 posts per month (~3 per week)
Mix of static posts and short-form video Reels
Monthly content calendar with your approval
Caption writing, hashtag strategy, and social SEO
Instagram platform coverage
Monthly performance recap
Full Growth — Fill Your Appointment Book
The complete system for practices serious about turning social media into a patient acquisition channel.
Everything in Starter, plus:
20–24 posts per month across Instagram and TikTok
Short-form video strategy (Reels + TikToks) built around your top services
Before-and-after content and provider personality videos
Community and DM management — we respond so you never lose a lead
Monthly strategy call (30 min) to align content with your goals
Detailed monthly reporting tied to business metrics
Trending audio and format strategy to maximize reach
Optional Add-On: Paid Ad Management
Run targeted Instagram and Facebook ads for promotions, events, and new service launches. Integrated with your organic strategy for maximum impact.
We Handle It So You Don’t Have to…
Account Management
Feed Planning
Reel/TikTok Filming & Editing
Caption Writing
Graphics Creation
Hashtag Research
Social SEO
From Inconsistent to Fully Booked: Here’s How We Did It
BEFORE:
Social media felt like a chore. Posts went up just to “show they were alive.” No video content, no strategy, no connection between what was posted and what was driving revenue. DMs went unanswered. The front desk was handling social when they had a spare minute, which was never.
AFTER:
We took social completely off their plate. Built a content plan rooted in their highest-margin services. Custom visuals replaced Canva templates. Reels showcased real results and real providers. DMs got answered within hours.
The result? A full content calendar, more DM inquiries, and non-followers converting into booked patients. Their online presence finally matched the quality of their practice.
Scratch social is built for you if…
You own or manage a med spa, cosmetic clinic, or dental practice in Denver
You know social media matters but you don’t have time to do it right
Your Instagram hasn’t been posted on in weeks (or it’s inconsistent at best)
You’re tired of paying for social media help that doesn’t move the needle
You want a partner who understands your industry
You’re ready to turn followers into patients and content into bookings
Ready to Turn Your Social Media Into Your Best Patient Acquisition Channel?
Book a free strategy call. We’ll look at your current social media, talk through what’s working and what’s not, and show you exactly how Scratch Social can help your practice grow. No contracts. No pressure. Just a real conversation about your business.
Frequently Asked
Questions
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Most practices see a noticeable improvement in consistency and engagement within the first month. Meaningful growth in reach, DM inquiries, and new patient leads typically builds over 60–90 days as we refine the strategy. Social media is a long game, but you’ll feel the difference quickly.
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Right now, we exclusively serve practices in the Denver metro area. Being local means we can meet in person, understand your market, and come to your practice for content shoots. That local edge is part of what makes us different.
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No. We handle everything — strategy, content creation, captions, posting, and reporting. The only thing we need from you is approval on the monthly content calendar and occasional access to your practice for photo and video content (before-and-afters, treatment footage, etc.).
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Most agencies that underdeliver are generalists, they’re managing a restaurant, a boutique, and a law firm at the same time. We only work with aesthetic and dental practices. We know what content drives bookings in your industry because it’s all we do.
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Pricing depends on the scope of work and which package fits your practice.
Book a free strategy call and we’ll walk through your options. No pressure, no hard sell.